Flipp and MEDIA Central are joining forces to become the global leader in "drive-to-store" marketing (Di giovedì 19 settembre 2024)
- Merger offers a unified platform that helps retailers and brands shape shopper demand.
LOS ANGELES, Sept. 19, 2024 /PRNewswire/
Canadian technology company and leader in digital merchandising, Flipp Operations Inc. ("Flipp") and MEDIA Central Group ("MEDIA Central"), European leader in drive-to-store, have joined forces. This industry-defining transaction combines the leadership and expertise of these two institutions to serve thousands of blue-chip retailers and brands across 27 global markets, reaching over 400 million head of household shoppers. The new ownership structure will be led by majority owner Truelink Capital, and include Insight Ventures, Bregal Unternehmerkapital, and Highland Europe. Flipp helps major retailers and brands in the US and Canada enhance digital merchandising by creating and distributing local promotions to millions of engaged shoppers.Leggi tutta la notizia su liberoquotidiano
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Canadian technology company and leader in digital merchandising, Flipp Operations Inc. ("Flipp") and MEDIA Central Group ("MEDIA Central"), European leader in drive-to-store, have joined forces. This industry-defining transaction combines the leadership and expertise of these two institutions to serve thousands of blue-chip retailers and brands across 27 global markets, reaching over 400 million head of household shoppers. The new ownership structure will be led by majority owner Truelink Capital, and include Insight Ventures, Bregal Unternehmerkapital, and Highland Europe. Flipp helps major retailers and brands in the US and Canada enhance digital merchandising by creating and distributing local promotions to millions of engaged shoppers.Leggi tutta la notizia su liberoquotidiano
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